Every Industry Has Its Own Unique Challenges And Opportunities

Given the ever-evolving nature of the Canadian political and regulatory environment, and the accompanying changes to taxation regulations, writing strong content for the accounting industry requires an in-depth knowledge of the subject matter combined with heightened due diligence when checking sources and facts.

Writing samples include:
Is CPP a tax? The great debate
Accounting firm valuations: an overview
Organizational fraud red flags to watch out for
Income splitting explained
Cybersecurity considerations for accounting firms

Simultaneously fascinating and terrifying, I have written dozens of articles on cybersecurity as Managed Services Providers and IT departments around the world continue the fight against this rapidly increasing and evolving threat. Ongoing and regular cybersecurity awareness and education has a critical role to play in helping organizations and individuals to ensure a robust defense against cyber criminals.

Writing samples include:
What we learned from the LastPass breach: a letter from a cybersecurity company
How the right cybersecurity provider can protect your business
Identity theft is on the rise - how to keep yours safe
6 million reasons to take cybersecurity seriously
Your information security spring cleaning checklist

As a life-long learner who is passionate about the power of education, I was especially proud of the time I spent working in alumni relations with my alma mater, Mount Royal University. In that role I enjoyed collaborating with the various departments as we all worked together in the ultimate pursuit of academic excellence that would carry students and former students through their careers and lives well beyond graduation.

Writing samples include:
Shining a light on front line alumni
Meet Alumni Achievement Award winner Heather Graham

I love entrepreneurs. I am an entrepreneur. I have several entrepreneur friends and colleagues. Entrepreneurs are truly a special visionary and driven breed who push traditional limits. So, when given the opportunity to write for them, and potentially provide insights and solutions to a challenge they may be facing, I jump at it.

Writing samples include:
Virtual networking strategies that work
Alberta’s creative economy: contributing socially, economically, culturally
To sell or not to sell

Once upon a time I owned an event production company that was responsible for conceptualizing, developing, and executing on three annual expos. And then COVID hit, and live events were no longer a thing for a couple of years, and I parlayed my extensive event marketing experience into providing broader marketing and content creation services. Events will always hold a special place in my heart though, and I have a deep understanding of how impactful well-executed event marketing can be.

Writing samples include:
The slap heard around the world: when events go off-kilter
The stuff of nightmares – event disasters extraordinaire
The Queen’s funeral: a day decades in the making
All about the Rockefeller Tree Lighting
The corporate holiday party: pulling it off in six weeks

Ah, money. They say it makes the world go around. This may or may not be, but no one can deny the huge role it plays in our lives and within society at large. I have enjoyed interviewing multiple subject matter experts in the financial services industry and sharing their insights. Especially during these times of increasing inflation, rising interest rates, and stock market turbulence, it has been incredibly insightful to understand the why and the broader implications.

Writing samples include:
The lottery curse – and how to avoid it
Budgeting – the ultimate life hack
All about RESP withdrawals
The unique problems facing Canada’s sandwich generation
Financial infidelity – how to spot it and how to avoid it

Between the COVID-19 pandemic, the shift to hybrid and remote work, and ongoing fluctuations between labour shortages and mass layoffs, the human resources sector has been kept on their toes in recent years. By providing relevant information on trends in the industry, HR departments have the potential to influence their workforce in powerful ways.

Writing samples include:
The 11-hour workday: productivity booster or destroyer?
Staff retention during the ‘big quit’
Why corporate culture matters
Does your employee benefits program measure up?
96% of employees have spoken: remote work is here to stay

Insurance, as we know it today, has been around for centuries, and it is often seen as a shield against the various risks that life presents. It is a key element of prudent financial planning and is an invaluable tool for protecting us from unforeseen risks or damages. Finding clear ways to communicate the necessity of this financial product that offers substantial financial security in vulnerable situations can help to provide piece of mind to those who may not fully comprehend its value.

Writing samples include:
Employer-provided life insurance: is it enough?
Risk mitigation and the family enterprise
Demystifying compensation

As a company that is, at its core, all about marketing strategy, it only makes sense that we’ve written extensively on the topic of marketing. From brand awareness to content marketing to leveraging digital platforms, marketing is integral to the growth and success of any business.The importance of marketing lies in its potential to generate awareness among consumers and sustain a competitive advantage in the market. When done correctly it enables companies to develop an effective connection between its product or service offerings and its target market.

Writing samples include:
Social media advertising: right audience, right platform, right time
How the right media partners can grow your business
Let’s get digital: online advertising to grow your business
Social media storytelling to grow your brand

With a degree in nonprofit studies and having spent two decades working in the nonprofit field, I have a deep understanding of the nuances specific to organizations that are mission-driven as opposed to profit-driven. I have developed and delivered marketing plans for several organizations and have learned how to communicate effectively and in alignment with the organizational vision and values in order to help nonprofits thrive and succeed.

Parenting is the easiest job in the world and I definitely have it all figured out, so please feel free leaving your parenting and family writing needs in my capable (and occasionally sarcastic) hands. I am obviously kidding here, but writing on parenthood-related topics is near and dear to my heart. Even when my daughter is rolling her eyes at me.

Writing samples include:
Encouraging creative writing in children
Disconnect and reconnect as a family this summer
The six best parenting podcasts for every age and every stage
Teaching financial literacy to kids
Calgary day camp options galore

Real estate has been dominating the headlines in Canada in recent years, and all signs point to an ongoing continuation of this trend. For those competing in this space, providing consistent, informative, and reliable information through a variety of formats - including blog posts, newsletters, and magazine articles – will help to establish trust with potential clientele, increase brand awareness, and build a compelling online presence…which will all translate to increased leads.

Writing samples include:
Mortgage rates: yesterday and today
What happens during a housing market crash
Canadian real estate projections
New property flipping rules are coming into effect

The technology industry is thriving. While it is true that nearly all modern industries use some level of technology, the tech industry itself remains a distinct entity. It is an industry populated by innovators and entrepreneurs who drive are driving cutting-edge advancements that continue to transform almost every aspect of our lives today. Producing strong content for this ever-evolving sector requires an experienced writer who is well-versed in taking the highly technical (and often intimidating) aspects of this diverse field and communicating these concepts in a consumable and understandable way to the masses.

Writing samples include:
A fundamental IT checklist for small businesses
96% of organizations with a disaster recovery plan fully recover afterwards
AI and UC – how they work together for a better experience
Get enterprise level managed services no matter your size

And by random, I mean random. Like equine cremation random. Or a mock letter to an advice columnist over a dispute with the family pet. Or why bowling is so popular. Like I said, random.

Writing samples include:
The family cat keeps shitting in our sink and my parents are taking his side. Help!
11 predictions for the year 2031 to prepare yourself for
6 reasons why bands break-up
Why bowling is a perennial favourite activity in Calgary
14 must-read business books

Not an industry exactly, just a selection of pieces written by yours truly about life in her beloved hometown. Except when it’s 30 below and blizzarding. Then anywhere else warm temporarily steps in as my favourite hometown.

Writing samples include:
What happened to all of Calgary’s painted cows?
What’s next for Calgary’s most iconic street
Six historic Calgary buildings worth checking out
Getting your cannabis on in Calgary, 420-style
Where some of Calgary’s bigger employers stand on remote work